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The Men of Warrior



The Selling of the Male Physique in Sports, Media and Marketing

After a work-out, Vancouver Canuck hockey player Pavel Bure
(1994 file photo), receives a trim test from Dr E. C. Rhodes.

With Ryan Kesler appearing on ads for a clothing company, the Vancouver Sun takes a look at other male athletes who have taken their shirts off over the years. View photo gallery here.

Sell It Like Beckham: Hockey Player Becomes Male Model for New Sports Clothing Company

"This is the story of a little sports clothing company [Firstar] that could. It all started when Doug Thom got it into his head to develop a really good microfibre T-shirt after feeling gross and clammy playing hockey," reports Jenny Lee. "Fast forward five years. Heavy hitting marketer John Catliff — former Helly Hansen global vice-president sales — is not only on Thom’s team, he’s brought NHL stars Ryan Kesler [pictured], Russ Courtnall and Brendan Morrison along for the ride. Firstar has created performance polyester microfibre for underwear; lightweight, abrasion-resistant jerseys; and a Kevlar sock that prevents leg cuts." READ MORE

Thanks, Rob!

Reichen Lehmkuhl: "Stop Worrying About How We're Portrayed to Straight People"

Reichen Lehmkuhl, is a former U.S. Air Force captain and gay rights activist. He is best known  for his participation in the reality programs THE AMAZING RACE and THE A-LIST: NEW YORK. Recently, he was interviewed by AFTERELTON.COM.